i feel like the canonical example of Process As Company is ideo who basically structured their offerings around which stage of their "design thinking process" you were actually buying into. my memory is that most people didn't go all in and many only engaged in the first n stages or occasionally the last few for products that already had strong requirements and internal design ideology behind them.
I've often thought about writing a book called "Creative Production: The Generator, The Editor, and The Finisher," about the distinctive roles/phases I break creative projects into (Rick Rubin's book came closest to what I've envisioned). AI is and will continue to be an handy generator, though so far seems poorly suited to be an editor or finisher.
i feel like the canonical example of Process As Company is ideo who basically structured their offerings around which stage of their "design thinking process" you were actually buying into. my memory is that most people didn't go all in and many only engaged in the first n stages or occasionally the last few for products that already had strong requirements and internal design ideology behind them.
I've often thought about writing a book called "Creative Production: The Generator, The Editor, and The Finisher," about the distinctive roles/phases I break creative projects into (Rick Rubin's book came closest to what I've envisioned). AI is and will continue to be an handy generator, though so far seems poorly suited to be an editor or finisher.
The key word in the phrase “modus operandi” is modus, not operandi.